Business Growth Assessment Profile

The Business Growth Assessment Profile assesses the perceptions of employees about the extent to which their organization has the characteristics required to drive business growth. Business growth requires the following three steps:

1. Defining the product and service features that the market values
2. Translating market values into product and process changes
3. Implementing the changes to enhance market value and market share

The BGAP provides an insider's view of the capacity of the business to understand what the market values, to translate this market information into product and service changes, and to change its offerings to meet the values of the market place.

The results of the BGAP when viewed in conjunction with market share trends and historic data can be used to define the best path toward business growth.

Components of the Business Growth Assessment Profile

Understanding What the Market Values

• Knowledge of Product/Market Segments
• Understanding Customer Values
• Competitive Positioning Awareness
• Customer Awareness

Translating Market Values Into Product and Service Features

• Market Information Distribution System
• Use of Market Data
• Market Focus
• Proactive/Reactive Approach to Customers
• Senior Management Commitment
• Implementation Strategies

Implementing Market Driven Change

• Need for Change
• Confidence in the Ability to Change
• Ability of Leaders to Motivate Change
• Reward System
• Customer-Based Performance Measures
• Process Design
• IT and HR System Support
• Change Metrics

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