Executive Profile

Ensuring that every individual is able to identify his/her unique contribution, and how he/she can improve that contribution in critical everyday activities

The Executive Profile assesses two important dimensions that characterize the life of a business:

1. External/Internal
2. Innovation/Control

The EXTERNAL/INTERNAL dimension refers to the extent to which the company is focused on the external marketplace versus the internal workings of the company. An organization that is externally focused is one that emphasizes an understanding of the external marketplace -- its customers, non-customers, competitors, and the general economic environment in which it functions. An organization that is internally focused is one that emphasizes the internal controls and procedures of the company.

The INNOVATION/CONTROL dimension within an organization refers to the extent to which an organization emphasizes stability and control versus flexibility, adaptability and innovation.

The Executive Profile asks a leadership team to assess the organizations' current status (how well it executes activities) and the future ideal status (how important it is to improve). It also contains a self-assessment of the areas of responsibilities of each executive and what the priorities are going forward.

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