Culture Assessment and Change

Leveraging Culture to Drive Business Results

If your business performance is suffering, it is likely that your organization’s culture is the culprit. Growth, returns, productivity, employee engagement, customer focus and innovation can be improved by building a culture that:

  • Has a clear direction, goals and vision,
  • Has consistent, stable systems, structures and processes,
  • Has committed employees with shared ownership and responsibility, and,
  • Can adapt to demands in the market place.

High performing organizations effectively balance the seeming contradictory capabilities of being both internally focused (people and processes) and externally focused (mission and markets) and being flexible (people and markets) and stable (mission and processes).

Without a clear understanding of your current culture, you are probably focusing resources on the wrong challenges and opportunities. We can help your organization:

  • Understand the business case for addressing culture
  • Assess your current culture
  • Identify high-impact opportunities to clarify and align your culture
  • Design and facilitate culture change initiatives

Michael Couch and Associates proudly partners with Denison Consulting to validly and reliably assess culture. Michael Couch is certified in administering and interpreting the Denison Organization Culture Survey©.

“The bottom line for leaders is that if they do not become conscious of the cultures in which they are embedded, those cultures will manage them. Cultural understanding is desirable for all of us, but it is essential to leaders if they are to lead.”


Edgar Schein, Ph.D., MIT
Recognized authority on
Organizational Culture
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