Don’t get me wrong, effective and targeted communication from key leaders is important for any organization to be effective and engage its workforce. Communications are important . . . but not sufficient. What is more critical are the behaviors regularly exhibited by leaders and the impact of those behaviors. For example, if an organization’s leaders feel that they need to always be perceived as the smartest person in the room, then employees will see the culture as lacking involvement and openness.
If a company has established its vision and values then its leaders need to be seen as epitomizing those precepts in a concrete fashion. The vision and values need to be translated into key leadership competencies and built into talent processes. Otherwise, the organization will struggle to achieve its strategic intent.